9781567932768

Marketing Matters: A Guide for Healthcare Executives (ACHE Management)

Richard K. Thomas and Michael Calhoun

ISBN 10: 1567932762 / 1-56793-276-2
ISBN 13: 9781567932768
Publisher: Health Administration Press
Publication Date: 2007
Binding: Softcover
About this title:
Synopsis:
Marketing Matters explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer not in the sense of developing marketing campaigns but using marketing to shape and control your organization s reputation. Topics covered include: The marketing process, The senior manager s role in marketing, Marketing research and planning, The dollars and sense of marketing, Market positioning and strategy development, The promotional toolbox, The changing marketing paradigm and measuring the effectiveness of marketing

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Book Description: Health Administration Press. PAPERBACK. Book Condition: New. 1567932762 Brand New Paperback/Softcover edition.This is an international edition book.In some instances these books may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code-CD is not provided for these editions .These editions have different ISBN.We may ship the books from multiple warehouses including India,USA,UK and Singapore. Bookseller Inventory # 9781567932768

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Book Description: Health Administration Press. PAPERBACK. Book Condition: New. 1567932762 Brand New Paperback/Softcover edition.This is an international edition book.In some instances these books may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code-CD is not provided for these editions .These editions have different ISBN.We may ship the books from multiple warehouses including India,USA,UK and Singapore. Bookseller Inventory # 1567932762

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