9781567932768

Marketing Matters: A Guide for Healthcare Executives (ACHE Management)

Richard K. Thomas and Michael Calhoun

ISBN 10: 1567932762 / 1-56793-276-2
ISBN 13: 9781567932768
Publisher: Health Administration Press
Publication Date: 2007
Binding: Softcover
Editorial Reviews:
Synopsis:
Marketing Matters explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer not in the sense of developing marketing campaigns but using marketing to shape and control your organization s reputation. Topics covered include: The marketing process, The senior manager s role in marketing, Marketing research and planning, The dollars and sense of marketing, Market positioning and strategy development, The promotional toolbox, The changing marketing paradigm and measuring the effectiveness of marketing

 

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International Edition
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Marketing Matters: A Guide for Healthcare Executives (ISBN: 9781567932768)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
Bookseller: Sunshine Book Store (Wilmington, DE, U.S.A.)
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Book Description: Prentice Hall. softcover. Book Condition: New. Dust Jacket Condition: New. International Edition, Brand New, Paperback, Delivery within 6-14 business days, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days.We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified.We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. book. Bookseller Inventory # SS9781567932768

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Marketing Matters—A Guide for Healthcare Executives (ISBN: 9781567932768)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
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Book Description: 2007. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-PH-IN-037

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Marketing Matters—A Guide For Healthcare Executives (ISBN: 1567932762 / 1-56793-276-2)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
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Book Description: Soft cover. Book Condition: New. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Gray Scale. Book Cover And ISBN No May Be Different From Usa Edition. Restricted Sales Disclaimer Wordings Not For Sales In Usa And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Book. Bookseller Inventory # 9788120335738_US_1567932762

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Marketing Matters : A Guide For Healthcare Executives 1st Edition (ISBN: 9781567932768)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
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Book Description: Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # Amtmn3352

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Marketing Matters : A Guide For Healthcare Executives 1st Edition (ISBN: 9781567932768)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
Bookseller: bookscollection (ghaziabad, U.P, India)
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Book Description: Book Condition: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # Amtmn3351

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Marketing Matters: A Guide for Healthcare Executives, (ISBN: 9781567932768)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
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Book Description: PaperBack. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # Anku123

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International Edition
Marketing Matters: A Guide for Healthcare Executives, (ISBN: 9781567932768)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
Bookseller: CBR (WHITE PLAINS, NY, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: PaperBack. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # RRBBCC123

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Marketing Matters: A Guide for Healthcare Executives (ISBN: 1567932762 / 1-56793-276-2)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
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Book Description: Softcover. Book Condition: New. 1st edition. Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by USPS/DHL worldwide express with Tracking Number. Books Printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # TBDB128302

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Marketing Matters: A Guide for Healthcare Executives (ISBN: 1567932762 / 1-56793-276-2)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
Bookseller: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)
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Book Description: Soft cover. Book Condition: New. 1st Edition. Brand New, Softcover Black & White International Edition. GET IT FAST within 3-5 business days by FEDEX/UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # TBD0982128302

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Marketing Matters Healthcare Executives (ISBN: 1567932762 / 1-56793-276-2)
Richard K. Thomas and Michael Calhoun
ISBN 10: 1567932762
ISBN 13: 9781567932768
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Book Description: Soft cover. Book Condition: New. FAST 2 to 3 day Shipment on Expedited option - Brand NEW - International Edition - 1ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked. Bookseller Inventory # B15

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