9781567933369

Marketing Health Services, Second Edition

Richard K. Thomas

ISBN 10: 156793336X / 1-56793-336-X
ISBN 13: 9781567933369
Publisher: Health Administration Press
Publication Date: 2009-12-21
Binding: Hardcover
Editorial Reviews:
Synopsis:

Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.


 
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Marketing Health Services, Second Edition (ISBN: 156793336X / 1-56793-336-X)
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Richard K Thomas
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Marketing Health Services (Hardback) (ISBN: 9781567933369)
Richard K Thomas
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Thomas, Richard K.
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Marketing Health Services (Hardcover) (ISBN: 156793336X / 1-56793-336-X)
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Book Description: Hardcover. Book Condition: New. 2nd. 180mm x 38mm x 259mm. Hardcover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 495 pages. 1.220. Bookseller Inventory # 9781567933369

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Book Description: HAP, 2009. Hard Cover. Book Condition: New. Second Edition. Excellent New Book. 480 pp. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches. Bookseller Inventory # 014131

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Richard K. Thomas
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Book Description: Health Administration Press, 2009. Paperback. Book Condition: Brand New. second edition edition. 495 pages. 10.20x7.00x1.20 inches. In Stock. Bookseller Inventory # x-156793336X

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Marketing Health Services (Hardcover) (ISBN: 156793336X / 1-56793-336-X)
Richard K. Thomas
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Book Description: Hardcover. Book Condition: New. 2nd. 180mm x 38mm x 259mm. Hardcover. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 495 pages. 1.220. Bookseller Inventory # 9781567933369

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