9781567933369

Marketing Health Services, Second Edition

Richard K. Thomas

ISBN 10: 156793336X / 1-56793-336-X
ISBN 13: 9781567933369
Publisher: Health Administration Press
Publication Date: 2009
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.

Editorial reviews may belong to another edition of this title.
 

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Marketing Health Services, Second Edition (ISBN: 156793336X / 1-56793-336-X)
Richard K. Thomas
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ISBN 13: 9781567933369
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Book Description: Health Administration Press. Hardcover. Book Condition: New. Second Edition. Bookseller Inventory # DADAX156793336X

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Marketing Health Services (Hardback) (ISBN: 9781567933369)
Richard K. Thomas
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Book Description: Health Administration Press, United States, 2010. Hardback. Book Condition: New. 2nd. 259 x 180 mm. Language: English Brand New Book. Bookseller Inventory # AAC9781567933369

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Marketing Health Services (Hardback) (ISBN: 9781567933369)
Richard K. Thomas
ISBN 10: 156793336X
ISBN 13: 9781567933369
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Book Description: Health Administration Press, United States, 2010. Hardback. Book Condition: New. 2nd. 259 x 180 mm. Language: English Brand New Book. Bookseller Inventory # AAC9781567933369

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Marketing Health Services (Hardcover) (ISBN: 156793336X / 1-56793-336-X)
Richard K. Thomas
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Book Description: Hardcover. Book Condition: New. 2nd. 180mm x 38mm x 259mm. Hardcover. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 495 pages. 1.220. Bookseller Inventory # 9781567933369

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Book Description: HAP, 2009. Hard Cover. Book Condition: New. Second Edition. Excellent New Book. 480 pp. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches. Bookseller Inventory # 014131

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Richard K. Thomas
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Book Description: Health Administration Press, 2009. Paperback. Book Condition: Brand New. second edition edition. 495 pages. 10.20x7.00x1.20 inches. In Stock. Bookseller Inventory # x-156793336X

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Marketing Health Services, Second Edition (ISBN: 9781567933369)
Richard K. Thomas
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Book Description: Health Administration Press. Hardcover. Book Condition: New. Hardcover. 495 pages. Dimensions: 10.2in. x 7.0in. x 1.2in.Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781567933369

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