Proven Proposal Strategies To Win More Business - Hardcover

Holtz, Herman

Hardcover

ISBN 10: 1574100882 ISBN 13: 9781574100884

Publisher: Kaplan Business, 1998

Synopsis

Author Herman Holtz shares the hard won tips and strategies that have helped him create hundreds of winning proposals in this advanced guide for professionals who are looking for an extra "edge". Proven Proposal Strategies to Win More Business gives you the direction and guidance you need to become truly competitive. Before you begin to write your next proposal, read this book from cover to cover. And may the best proposal (yours) win!

About this title

Review:

As the author of more than 60 books, as well as hundreds of proposals for government and business projects, Herman Holtz knows how to both create such critical documents and show others how to successfully craft them on their own. Proven Proposal Strategies to Win More Business, a complete handbook designed for anyone competing for a contract, outlines his proven step-by-step approach to tackling the development process from start to finish. Real-life examples illustrate how proposals can be transformed into "power-packed sales presentations," while a complete index allows readers to find specific information whenever necessary.

From Booklist:

This is truly the thinking person's guide to proposals--that is, developing the strategies needed to obtain some of the $200 billion available from federal agencies (and even more from state and local funders). Best-selling author Holtz more than executes due diligence; he faithfully and earnestly dissects every part of the process, from searching RFPs for clues and keys to determining the inclusions in the front and back matters. He is thorough, clear, and obviously well versed in applying advertising and marketing principles--the "unique selling proposition," in specific--to the art of proposal submissions. Unfortunately, he is dull and repetitious. Few of the samples feature any real information; all tend to be well-disguised case histories. And assimilation of the valuable information that he does present may be nullified by the tedium of reading. Still, good ideas are contained herein. Barbara Jacobs

About this edition

• Publisher: Kaplan Business
• Publication date: 1998
• ISBN 10: 1574100882
• ISBN 13: 9781574100884
• Binding: Hardcover
• Number of pages: 200