Texts on Type - Softcover

Softcover

ISBN 10: 1581150822 ISBN 13: 9781581150827

Publisher: Allworth Press, 2001

Synopsis

Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty.

Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. 25 B&W Illustrations

About this title

From the Publisher:

No designer can ignore the principles of typography, and yet there is hardly any class that provides students with a solid groundwork for it. "Texts on Type" is a powerful springboard for everybody seriously involved in typography, whether from the motion picture, book publishing or fine arts arenas. From typographic conventions and aesthetic standards to the imperatives of legibility and readability, this ingenious reader provides students and professionals alike with the historical and technical framework for great typography.

About the Author:

Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. He is the author, coauthor, and editor of over 170 books on design, social satire, and visual culture. He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind." He lives in New York City.

About this edition

• Publisher: Allworth Press
• Publication date: 2001
• ISBN 10: 1581150822
• ISBN 13: 9781581150827
• Binding: Paperback
• Edition number: 1
• Number of pages: 288
• Editor: Heller Steven, Meggs Phillip B.