Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
"synopsis" may belong to another edition of this title.
Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design. http://www.malamedconsulting.com
"About this title" may belong to another edition of this title.
Book Description Rockport Publishers. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1592535151
Book Description Rockport Publishers. Hardcover. Book Condition: New. Bookseller Inventory # P111592535151