9781592535576

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)

Visocky O'Grady, Jennifer; O'Grady, Ken

ISBN 10: 1592535577 / 1-59253-557-7
ISBN 13: 9781592535576
Publisher: Rockport Publishers
Publication Date: 2009
Binding: Softcover
About this title:
Synopsis:
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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Visocky O'Grady, Jennifer; O'Grady, Ken
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Book Description: Rockport Publishers, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. Bookseller Inventory # ABE_book_new_1592535577

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Book Description: Rockport Publishers Inc., United States, 2009. Paperback. Book Condition: New. 259 x 175 mm. Language: English Brand New Book. Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. Bookseller Inventory # AA29781592535576

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Book Description: Rockport Pub, 2009. Paperback. Book Condition: Brand New. 192 pages. 9.90x6.70x0.70 inches. In Stock. Bookseller Inventory # __1592535577

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Book Description: Rockport Publishers Inc., United States, 2009. Paperback. Book Condition: New. 259 x 175 mm. Language: English Brand New Book. Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. Bookseller Inventory # AA29781592535576

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