Business the Nokia Way: Secrets of the World's Fastest Moving Company - Softcover

Merriden, Trevor

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13 ratings by Goodreads

9781841121048: Business the Nokia Way: Secrets of the World's Fastest Moving Company

Softcover

ISBN 10: 1841121045 ISBN 13: 9781841121048

Publisher: Capstone, 2001

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Business the Nokia Way demonstrates how Nokia has come to be regarded as the coolest telecoms company in the world. Nokia's unique blend of high quality products, streetwise attitude and double-digit growth has made it the darling of both the financial markets and the mobile phone generation. Business the Nokia Way reveals how Nokia grew from humble beginnings as a paper mill to take centre stage in world telecommunications.

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From the Inside Flap:

Nokia is simply the coolest telecoms company in the world. Apparently from nowhere Nokia has become a global company with outstanding growth in the wireless and wireline telecommunications markets. A pioneer in mobile telephony, Nokia is the world's leading mobile phone supplier and a top supplier of mobile, fixed and IP networks. Nokia's unique blend of high quality products, streetwise attitude and double-digit growth has made it the darling of the mobile phone generation. From humble origins as a Finnish paper mill, Nokia now has more than 60,000 employees worldwide, locations in 50 countries, manufacturing in 10 countries on three continents and research and development centers in 14 countries on four continents. Nokia's mobile phones are sold in 130 countries.
At the end of 2000 sales were up by 50 per cent, operating profit was up by 40 per cent. How does Nokia continue to force such a blistering pace in the fiercely competitive telecoms market? One secret - every third Nokia employee works in research and development. In Business the Nokia Way: Secrets of the World's Fastest Moving Company Trevor Merriden reveals how Nokia grew from a modest paper manufacturer to take center stage in world telecommunications.
Business the Nokia Way reveals how any manager, entrepreneur or investor can learn and profit from the remarkable Nokia success story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.

From the Back Cover:

ONE: Combine leadership and bravery to achieve perfect vision
TWO: Battle hard to win the customer
THREE: Respect the individual
FOUR: Get your HR strategy right
FIVE: Brand for the world - and the individual
SIX: Innovate relentlessly - compete remorselessly
SEVEN: Treat suppliers with respect
EIGHT: Let's get together - forging perfect alliances
NINE: Never forget that bottom line
TEN: Learn from the past and prepare for the future

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