9781885203298

Absolut Book: The Absolut Vodka Advertising Story

Lewis, Richard W.

ISBN 10: 1885203292 / 1-885203-29-2
ISBN 13: 9781885203298
Publisher: Journey Editions
Publication Date: 1996
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.

Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.

Review:
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Product Description

Editorial reviews may belong to another edition of this title.
 

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Lewis, Richard W.
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Book Description: Journey Editions. PAPERBACK. Book Condition: New. 1885203292. Bookseller Inventory # GTA1092.1EWBRSG111714H0292B

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Lewis, Richard W.
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Book Description: Journey Editions, 1996. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the "absolute" quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness. Bookseller Inventory # ABE_book_new_1885203292

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Lewis, Richard W.
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Book Description: Journey Editions. PAPERBACK. Book Condition: New. 1885203292 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI210472428

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Book Description: Tuttle Publishing. Book Condition: New. pp. 288. Bookseller Inventory # 061333121

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Book Description: Journey Editions, 1996. Paperback. Book Condition: Brand New. 2d printing edition. 288 pages. 11.50x10.25x0.75 inches. In Stock. Bookseller Inventory # 1885203292

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