9781885203298

Absolut Book: The Absolut Vodka Advertising Story

Lewis, Richard W.

ISBN 10: 1885203292 / 1-885203-29-2
ISBN 13: 9781885203298
Publisher: Journey Editions
Publication Date: 1996
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Editorial reviews may belong to another edition of this title.
 

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1.
Absolut Book The Absolut Vodka Advertising Story (ISBN: 9781885203298)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: Castle Rock (Amherst, NS, Canada)
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97818852032981.0

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Absolut Book: The Absolut Vodka Advertising Story (ISBN: 1885203292 / 1-885203-29-2)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: Nataraj Books, Inc. (Springfield, VA, U.S.A.)
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Book Description: Journey Editions. PAPERBACK. Book Condition: New. 1885203292 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI210472428

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Absolut Book. (ISBN: 9781885203298)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
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Book Description: Tuttle Publishing, 1996. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # KB-9781885203298

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Absolut Book. Format: Paperback (ISBN: 1885203292 / 1-885203-29-2)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: INDOO (Avenel, NJ, U.S.A.)
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Book Description: Simon and Schuster. Book Condition: New. Brand New. Bookseller Inventory # 1885203292

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ABSOLUT BOOK. (ISBN: 9781885203298)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: C. Clayton Thompson - Bookseller (Boone, NC, U.S.A.)
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Book Description: Simon & Schuster. Book Condition: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1205287

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6.
Absolut Book.: The Absolut Vodka Advertising Story (ISBN: 1885203292 / 1-885203-29-2)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: Hennessey + Ingalls (Santa Monica, CA, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Journey Editions October 1996, 1996. Trade Paperback. Book Condition: New. The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the 'absolute' quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness. This definitive illustrated history of one of the most successful ad campaigns ever is a collector's delight that brings together nearly 500 ads, including a rogues' gallery of reject ads never before published. The author has been in charge of the Absolut Vodka advertising account since 1987. Over 500 color plates. Bookseller Inventory # 152741

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7.
Absolut Book: The Absolut Vodka Advertising Story (ISBN: 9781885203298)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: English-Book-Service - A Fine Choice (Waldshut-Tiengen, BW, Germany)
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Book Description: Tuttle Publishing, 1998. Book Condition: New. Bookseller Inventory # TB9781885203298

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8.
The Absolut Book: Vodka: The Absolut Vodka Advertising Story (Paperback) (ISBN: 9781885203298)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Tuttle Publishing, United States, 1998. Paperback. Book Condition: New. New edition. 292 x 226 mm. Brand New Book. The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand s values, often containing little challenges to the reader to interpret just what s happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut s advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they ve taken to keep it perpetually fresh. Yet, it s a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand s identity, the creators realized the now-famous two-word headlines would showcase the absolute quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness. Bookseller Inventory # AAS9781885203298

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9.
The Absolut Book: Vodka: The Absolut Vodka Advertising Story (Paperback) (ISBN: 9781885203298)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Tuttle Publishing, United States, 1998. Paperback. Book Condition: New. New edition. 292 x 226 mm. Brand New Book. The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand s values, often containing little challenges to the reader to interpret just what s happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut s advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they ve taken to keep it perpetually fresh. Yet, it s a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand s identity, the creators realized the now-famous two-word headlines would showcase the absolute quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness. Bookseller Inventory # AAS9781885203298

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10.
Absolut Book: The Absolut Vodka Advertising Story (ISBN: 1885203292 / 1-885203-29-2)
Lewis, Richard W.
ISBN 10: 1885203292
ISBN 13: 9781885203298
Bookseller: Revaluation Books (Exeter, DEV, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 17

Book Description: Journey Editions, 1996. Paperback. Book Condition: Brand New. 2d printing edition. 288 pages. 11.50x10.25x0.75 inches. In Stock. Bookseller Inventory # z-1885203292

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