Blending fashion and social documentation, early issues of i-D (major collector items now) were 40 pages stapled together which sold for 50p. Journalistic in spirit and revolutionary in form, the magazine sought to show the world the gritty, real side of fashion as seen in the streets of London- kilts, mohawks, safety pins and all. When newsagents hesitated to sell i-D because of finger injuries resulting from the staples, early supporters helped by selling issues from the trunk of a Cadillac. Lots of teamwork and innovation brought i-D to the forefront of contemporary fashion culture and today it can be found at newsstands practically everywhere on the globe (minus the staples).
Smile i-D incorporates a single spread from each issue of the magazine thus far. Watch out for the stars who appeared here before the rest of the world even knew who they were. And don't forget to check out the Madonna cover from issue 14: why is the mole on the wrong side of her face? You'll have to read the book to find out.
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