9780002571043

The Anatomy of Buzz : Creating Word-Of-Mouth Marketing

Rosen, Emanuel

ISBN 10: 0002571048 / 0-00-257104-8
ISBN 13: 9780002571043

Publication Date: 2000
Binding: Hardcover
Editorial Reviews:
Synopsis:

When purchasing products, customers rely heavily on personal recommendations from others, sometimes even strangers. This guide shows companies how to help customers influence each other through word-of-mouth marketing techniques.


 

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1. The Anatomy of Buzz: Creating Word-of-mouth Marketing (ISBN: 0002571048 / 0-00-257104-8)
Rosen, Emanuel
ISBN 10: 0002571048
ISBN 13: 9780002571043
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2. The anatomy of buzz : creating word-of-mouth marketing (ISBN: 9780002571043)
Rosen, Emanuel
ISBN 10: 0002571048
ISBN 13: 9780002571043
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Book Description: HarperCollinsBusiness, London, 2000. Book Condition: Good. Average used book with all pages present. Possible loose bindings, highlighting, cocked spine or torn dust jackets. Bookseller Inventory # SA0011790234

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3. The Anatomy of Buzz: Creating Word-of-mouth Marketing (ISBN: 0002571048 / 0-00-257104-8)
Rosen, Emanuel
ISBN 10: 0002571048
ISBN 13: 9780002571043
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Book Description: HarperCollins Business, 2000. Published by HarperCollins Business in 2000. Binding: Hardback without Dust jacket. Number of pages: 320. Condition: Like NEW. No defects, may have been previously read. (*43528* 3BLU3-H 8598934). Bookseller Inventory # 8598934

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4. THE ANATOMY OF BUZZ: CREATING WORD-OF-MOUTH MARKETING (ISBN: 0002571048 / 0-00-257104-8)
Rosen, Emanuel
ISBN 10: 0002571048
ISBN 13: 9780002571043
Bookseller: Bookbarn International (Bath, SOM, United Kingdom)
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Book Description: HARPERCOLLINS BUSINESS, 2000. Published by HarperCollins Business in 2000. Dust jacket. Number of pages: 320. Condition: Very Good. May show some slight signs of wear. #25366 3BLU3-D 8195048 (H52-27) (#25366 3BLU3-D 8195048). Bookseller Inventory # 8195048

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5. THE ANATOMY OF BUZZ: CREATING WORD-OF-MOUTH MARKETING. (ISBN: 0002571048 / 0-00-257104-8)
Rosen, Emanuel
ISBN 10: 0002571048
ISBN 13: 9780002571043
Bookseller: Internet Bookshop UK Ltd. (Gloucestershire, GLS, United Kingdom)
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Book Description: 2000 HarperCollinsBusiness, 2000. . Book- Near fine. DJ- VG. 9.5x6.5. 303pp. Some b/w illus. Bookseller Inventory # 421483

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