9780029001509

Consumerism, 4th Ed.

David A. Aaker

ISBN 10: 0029001501 / 0-02-900150-1
ISBN 13: 9780029001509
Publisher: Free Press
Publication Date: 1982
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.

Editorial reviews may belong to another edition of this title.
 

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Consumerism, 4th Ed. Format: Hardcover (ISBN: 0029001501 / 0-02-900150-1)
David A. Aaker
ISBN 10: 0029001501
ISBN 13: 9780029001509
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Book Description: Simon and Schuster. Book Condition: New. Brand New. Bookseller Inventory # 0029001501

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Consumerism, 4th Ed. (ISBN: 9780029001509)
David A. Aaker
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ISBN 13: 9780029001509
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Book Description: Free Press, 1982. Paperback. Book Condition: New. New Book. This item is printed on demand. Shipped from US. Bookseller Inventory # IH-9780029001509

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Consumerism: Search for the Consumer Interest (ISBN: 0029001501 / 0-02-900150-1)
David A. Aaker
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Book Description: Old Tappan, New Jersey, U.S.A.: Free Pr, 1982. Soft cover. Book Condition: Brand New. Never read or opened. May have remainder mark. (95-4H0029001501). Bookseller Inventory # 95-4H0029001501

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Consumerism: Search for the Consumer Interest (ISBN: 9780029001509)
David A. Aaker
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Book Description: Free Press 1982-02, 1982. Book Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LSI-06849942

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Consumerism: Search for the Consumer Interest (Paperback) (ISBN: 9780029001509)
David A. Aaker
ISBN 10: 0029001501
ISBN 13: 9780029001509
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Book Description: SIMON SCHUSTER, United States, 1982. Paperback. Book Condition: New. 4th edition. 229 x 152 mm. Language: English Brand New Book ***** Print on Demand *****. The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today s most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures. Bookseller Inventory # AAV9780029001509

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6.
Consumerism: Search for the Consumer Interest (Paperback) (ISBN: 9780029001509)
David A. Aaker
ISBN 10: 0029001501
ISBN 13: 9780029001509
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
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Book Description: SIMON SCHUSTER, United States, 1982. Paperback. Book Condition: New. 4th edition. 229 x 152 mm. Brand New Book ***** Print on Demand *****.The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles--half of them new to this edition--cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products astobacco and energy). The final section assesses the response of business and industry to consumer pressures. Bookseller Inventory # AAV9780029001509

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Consumerism, 4th Ed. (ISBN: 0029001501 / 0-02-900150-1)
David A. Aaker
ISBN 10: 0029001501
ISBN 13: 9780029001509
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Book Description: Free Press. Paperback. Book Condition: New. Bookseller Inventory # DADAX0029001501

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Consumerism, 4th Ed. (ISBN: 0029001501 / 0-02-900150-1)
David A. Aaker
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ISBN 13: 9780029001509
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Book Description: Free Press 1982-02-01, 1982. Book Condition: New. Satisfaction Guranteed: Unused Very good condition. Book. Bookseller Inventory # 0029001501_A

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9.
Consumerism Search for the Consumer Interest (ISBN: 9780029001509)
David A. Aaker
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Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97800290015091.0

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Consumerism, 4th Ed. (ISBN: 9780029001509)
David A. Aaker
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ISBN 13: 9780029001509
Bookseller: BuySomeBooks (Las Vegas, NV, U.S.A.)
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Book Description: Free Press. Paperback. Book Condition: New. Paperback. 512 pages. Dimensions: 9.2in. x 6.1in. x 1.3in.The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover todays most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780029001509

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