9780029001516

Building Strong Brands

ISBN 10: 002900151X / 0-02-900151-X
ISBN 13: 9780029001516
Publisher: Free Pr
Publication Date: 1995
Binding: Hardcover
Editorial Reviews:
Synopsis:

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.


 

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Building Strong Brands (ISBN: 9780029001516)
Aaker, David A.
ISBN 10: 002900151X
ISBN 13: 9780029001516
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Book Description: Free Press, 1995. Hardcover. Book Condition: New. Brand New, not a remainder. Bookseller Inventory # 1401140784

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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X)
Aaker, David A.
ISBN 10: 002900151X
ISBN 13: 9780029001516
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X)
Aaker, David A.
ISBN 10: 002900151X
ISBN 13: 9780029001516
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Book Description: Free Press, 1995. Hardcover. Book Condition: New. Publisher's Return - may have a remainder mark. Multiple copies are available. Bookseller Inventory # 1402120018

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Building Strong Brands (ISBN: 002900151x / 0-02-900151-x)
Aaker, David A.
ISBN 10: 002900151X
ISBN 13: 9780029001516
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Book Description: Old Tappan, New Jersey, U.S.A.: Free Pr, 1995. Hardcover. Book Condition: New. Brand New, Unread Book in Excellent Condition with Very Minimal Shelf-wear, $AVE! FAST SHIPPING W/ FREE TRACKING!. Bookseller Inventory # ABE-12546499826

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Building Strong Brands (ISBN: 9780029001516)
Aaker, David A.
ISBN 10: 002900151X
ISBN 13: 9780029001516
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X)
Aaker, David A.
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Book Description: Free Press, 1995. Hardcover. Book Condition: New. Brand new condition, mint and unused. Dust jacket in pristine condition. Give this as a gift. No writing or highlighting present. Fast shipping with delivery confirmation. Bookseller Inventory # 829FJ

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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X)
Aaker, David A.
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Building Strong Brands (ISBN: 9780029001516)
Aaker, David A.
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Building Strong Brands (ISBN: 9780029001516)
Aaker, David A.
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Book Description: Free Press, 1995. Hardback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # VS-9780029001516

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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X)
Aaker, David A.
ISBN 10: 002900151X
ISBN 13: 9780029001516
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Book Description: Free Press. Hardcover. Book Condition: New. 002900151X *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI210438225

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