Managing Brand Equity : Capitalizing on the Value of a Brand NameAaker, David A.
9780029001516
Building Strong Brands
David A. Aaker
ISBN 10: 002900151X / 0-02-900151-X
ISBN 13: 9780029001516
Publisher: Free Pr
Publication Date: 1995
Binding: Hardcover
ISBN 13: 9780029001516
Publisher: Free Pr
Publication Date: 1995
Binding: Hardcover
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Synopsis:
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: > 20
Book Description: Free Press. Hardcover. Book Condition: New. 002900151X. Bookseller Inventory # B145518SS Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Building Strong Brands (Hardcover) (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: > 20
Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: S20091120030710S002900151X. SKU: 002900151X-11-SS. Bookseller Inventory # 002900151X-11-SS Bookseller & Payment Information | More Books from this Seller |
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BUILDING STRONG BRANDS (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: > 20
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Building Strong Brands (ISBN: 9780029001516) Aaker, David A. Quantity Available: 13
Book Description: FREE PR IB-9780029001516. Book Condition: New. New book published in the US and delivered from our US warehouse in 10-14 days. Check out our low worldwide delivery costs! US Customers: Check out our great rate for multiple orders!. Bookseller Inventory # IB-9780029001516 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 10
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Building Strong Brands (Hardcover) (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 13
Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091119154129G002900151X. SKU: 002900151X-11-UING. Bookseller Inventory # 002900151X-11-UING Bookseller & Payment Information | More Books from this Seller |
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Building Strong Brands (Hardcover) (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: > 20
Book Description: Book Condition: New. DISPATCHED FROM USA. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: S20091120030710S002900151X. SKU: 002900151X-11-SS. Bookseller Inventory # 002900151X-11-SS Bookseller & Payment Information | More Books from this Seller |
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Building Strong Brands (Hardcover) (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 13
Book Description: Book Condition: New. DISPATCHED FROM USA. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091119154129G002900151X. SKU: 002900151X-11-UING. Bookseller Inventory # 002900151X-11-UING Bookseller & Payment Information | More Books from this Seller |
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Building Strong Brands (ISBN: 002900151X / 0-02-900151-X) Aaker, David A. Quantity Available: 1
Book Description: Free Press, 1995. Hardcover. Book Condition: New. 165mm x 34mm x 242mm. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. 400 pages. Bookseller Inventory # S5400977 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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