9780029190906
The Marketing Imagination
Theodore Levitt
ISBN 13: 9780029190906
Publisher: Free Pr
Publication Date: 1986
Binding: Softcover
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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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Marketing Imagination, New, Expanded Edition (ISBN: 0029190908 / 0-02-919090-8) Levitt, Theodore Quantity Available: 1
Book Description: Free Press, 1986. Paperback. Book Condition: New. Book may contain minor shelf wear. Bookseller Inventory # mon0000070026 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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MARKETING IMAGINATION (ISBN: 0029190908 / 0-02-919090-8) Levitt, Theodore Quantity Available: > 20
Book Description: Simon and Schuster. Book Condition: New. New. Bookseller Inventory # 0029190908 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Marketing Imagination (ISBN: 9780029190906) Levitt, Theodore Quantity Available: 1
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Marketing Imagination: New, Expanded Edition (ISBN: 9780029190906) Levitt, Theodore Quantity Available: > 20
Book Description: FREE PR 01/04/2012, 2012. Paperback. Book Condition: New. New print on demand book. Shipped from US. This item is printed on demand. Bookseller Inventory # KC-9780029190906 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Marketing Imagination (Paperback) (ISBN: 9780029190906) Levitt, Theodore Quantity Available: 10
Book Description: SIMON SCHUSTER, United States, 1986. Paperback. Book Condition: New. Expanded, Subsequent. 229 x 152 mm. Brand New Book with Free Worldwide Delivery ***** Print on Demand *****. Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of "The Marketing Imagination" shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Bookseller Inventory # AAV9780029190906 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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MARKETING IMAGINATION: NEW, EXPANDED EDITION (ISBN: 0029190908 / 0-02-919090-8) Levitt, Theodore Quantity Available: 10
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The Marketing Imagination (ISBN: 9780029190906) Levitt, Theodore Quantity Available: 5
Book Description: Simon & Schuster. Paperback. Book Condition: new. BRAND NEW PRINT ON DEMAND., The Marketing Imagination, Theodore Levitt. Bookseller Inventory # B9780029190906 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Imagination: New, Expanded Edition (ISBN: 0029190908 / 0-02-919090-8) Levitt, Theodore Quantity Available: 1
Book Description: Free Press, 2012. Paperback. Book Condition: New. 9.38 by 6 inches. (00238 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. {Publisher's Publication Date = 1986-04-21 00:00:00} [ships from USA takes 8-14 days to Europe] illustrated Lang=English accessory:NO ACCESSORY (Paperback ). Bookseller Inventory # AF0029190908 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Imagination: New, Expanded Edition (ISBN: 0029190908 / 0-02-919090-8) Levitt, Theodore Quantity Available: 1
Book Description: Paperback. Book Condition: New. 159mm x 18mm x 238mm. Print on Demand 238 pages. 0.318. Bookseller Inventory # 9780029190906 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Imagination, New, Expanded Edition (ISBN: 0029190908 / 0-02-919090-8) Levitt, Theodore Quantity Available: 1
Book Description: Simon & Schuster, 1986. Paperback. Book Condition: Brand New. exp sub edition. 238 pages. 9.25x6.00x0.75 inches. In Stock. Bookseller Inventory # zk0029190908 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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