9780030321030

Marketing Strategy: with infotrac

O. C. Ferrell; George Lucas; Michael D. Hartline; George H. Lucas

ISBN 10: 0030321034 / 0-03-032103-4
ISBN 13: 9780030321030
Publisher: South-Western Pub
Publication Date: 2001
Binding: Softcover
Editorial Reviews:
Synopsis:

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.


 

Marketing Strategy: with infotrac: Search Results

1.
Marketing Strategy (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: Motor City Books (Riverview, MI, U.S.A.)
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Book Description: South-Western College Pub, 2001. Paperback. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0030321034I3N00

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2.
Marketing Strategy (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: ThriftBooks (Auburn, WA, U.S.A.)
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Book Description: South-Western College Pub, 2001. Paperback. Book Condition: Fair. Bookseller Inventory # G0030321034I5N00

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Marketing Strategy (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: Silver Arch Books (St Louis, MO, U.S.A.)
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Book Description: South-Western College Pub, 2001. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0030321034I3N00

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Marketing Strategy (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: ThriftBooks (Auburn, WA, U.S.A.)
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Book Description: South-Western College Pub, 2001. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0030321034I3N00

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Marketing Strategy, by Ferrell, 2nd Edition (ISBN: 9780030321030)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: Bookbyte (Salem, OR, U.S.A.)
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Book Description: South-Western College Publishing. Book Condition: All text is legible, may conta. Marketing Strategy, by Ferrell, 2nd Edition by O. C. Ferrell, Michael D. Hartline, George H., Jr Lucas Hardcover All text is legible, may contain markings, cover wear, loose:torn pages or staining and much writing. SKU:9780030321030-5-0-3. Bookseller Inventory # 9780030321030-5-0-3

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Marketing Strategy (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
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Book Description: South-Western College Pub. Paperback. Book Condition: Used: Acceptable. Bookseller Inventory # SONGABE0030321034

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Marketing Strategy (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: BookStore Independent (North Hollywood, CA, U.S.A.)
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Book Description: South-Western College Pub, 2001. Paperback. Book Condition: Used: Good. Bookseller Inventory # 4821902

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Marketing Strategy, 2nd (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: a2zbooks (Burgin, KY, U.S.A.)
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Book Description: Harcourt College Publishers, Orlando, FL, 2002. Paperback. Book Condition: Good. 2nd Edition. The text has some highlighting and marking, the cover has a crease on the back cover, otherwise good condition. Quantity Available: 1. ISBN: 0030321034. ISBN/EAN: 9780030321030. Inventory No: 1560799615. Bookseller Inventory # 1560799615

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9.
Marketing Strategy (ISBN: 9780030321030)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: Sparks Distribution Services (Sparks, NV, U.S.A.)
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Book Description: Thomson, 2001. Book Condition: Good. Good. Hard cover. 2nd ed. This item is in Good condition. Good reading copy with moderate defects, but all pages are present. Bookseller Inventory # SA0029830868

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10.
Marketing Strategy, 2nd (ISBN: 0030321034 / 0-03-032103-4)
Ferrell, O. C.;Lucas, George;Hartline, Michael D.;Lucas, George H. Jr.
ISBN 10: 0030321034
ISBN 13: 9780030321030
Bookseller: a2zbooks (Burgin, KY, U.S.A.)
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Book Description: Harcourt College Publishers, Orlando, FL, 2002. Paperback. Book Condition: Very Good. 2nd Edition. All pages clean, NO Infotrac Quantity Available: 1. ISBN: 0030321034. ISBN/EAN: 9780030321030. Inventory No: ABE349179418. Bookseller Inventory # ABE349179418

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