9780030321337
Internet Marketing
Jagdish N. Sheth; Abdolreza Eshghi; Balaji C. Krishnan
ISBN 13: 9780030321337
Publisher: South-Western Pub
Publication Date: 2001
Binding: Softcover
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This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.
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Internet Marketing (ISBN: 0030321336 / 0-03-032133-6) Sheth, Jagdish N.;Eshghi, Abdolreza;Krishnan, Balaji C. Quantity Available: 1
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Internet Marketing (ISBN: 0030321336 / 0-03-032133-6) Sheth, Jagdish N.;Eshghi, Abdolreza;Krishnan, Balaji C. Quantity Available: 1
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Internet Marketing (ISBN: 0030321336 / 0-03-032133-6) Sheth, Jagdish N.;Eshghi, Abdolreza;Krishnan, Balaji C. Quantity Available: 1
Book Description: Thomson Learning, 2001. Paperback. Book Condition: Brand New. 419 pages. 9.00x7.00x0.75 inches. Bookseller Inventory # zk0030321336 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Internet Marketing (ISBN: 0030321336 / 0-03-032133-6) Sheth, Jagdish N.;Eshghi, Abdolreza;Krishnan, Balaji C. Quantity Available: 3
Book Description: South-Western College Pub, 2000. Paperback. Book Condition: New. Brand New. Never Used. Ships Fast. Expedite Shipping Available. Bookseller Inventory # EDLPX0041933 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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