9780030343360
Customer Behavior: A Managerial Perspective
Jagdesh N. Sheth; Banwari Mittal
ISBN 13: 9780030343360
Publisher: South-Western Pub
Publication Date: 2003
Binding: Hardcover
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Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
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Customer Behavior: A Managerial Perspective (2nd Revised edition) (ISBN: 9780030343360) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 5
Book Description: Cengage Learning, Inc. Hardback. Book Condition: new. BRAND NEW, Customer Behavior: A Managerial Perspective (2nd Revised edition), N. Jagdish Sheth, Banwari Mittal, Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers. Bookseller Inventory # B9780030343360 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior: A Managerial Perspective: (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 1
Book Description: South Western College, 2003. Hardback. Book Condition: New. Second Edition. 8 x 10. (512) Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials inthe text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerialapproach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subjectmatter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers. PART ONE. CUSTOMER BEHAVIOR: POWER, SCOPE, AND CONTEXT. 1. The Customer: Key to Market Success. 2. Determinants of Customer Behavior- Personal Factors and Market Environment. 3. Trends in Determinants of Customer Behavior. PART TWO. FOUNDATIONS OF CUSTOMER BEHAVIOR. 4. The Customer as a Perceiver and Learner. 5. Customer Motivation: Needs, Emotions, and Psychographics. 6. Customer Attitudes: Cognitive and Affective. 7. Researching Customer Behavior. PART THREE. CUSTOMER DECISIONS AND RELATIONSHIPS. 8. Individual Customer Decision Making. 9. Institution Customer Decision Making: Household, Business and Government. 10. Relationship Based Buying. PART FOUR. BUILDING LOYALTY AND CUSTOMER VALUE. 11. Customer Loyalty to Products, Brands and Stores. 12. Online Customer Behavior. 13. Creating Market Values for the Customer. (Hardback). Bookseller Inventory # AH0030343364 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior: A Managerial Perspective (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: > 20
Book Description: South-Western Pub, 2003. Hardcover. Book Condition: Brand New. 2nd edition. 14 pages. 10.00x8.00x0.75 inches. In Stock. Bookseller Inventory # __0030343364 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 1
Book Description: Cengage Learning, 2004. Book Condition: New. 2nd Edition. 2nd Edition-Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Bookseller Inventory # 3802337N7992365 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior A Managerial Perspective (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 4
Book Description: Thomson Learning. Book Condition: New. pp. 544. Bookseller Inventory # 7583501 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior: A Managerial Perspective (ISBN: 9780030343360) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 1
Book Description: SOUTH WESTERN, 2002. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780030343360 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior: A Managerial Perspective (ISBN: 9780030343360) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 1
Book Description: SOUTH WESTERN, 2002. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780030343360 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior: A Managerial Perspective (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 3
Book Description: South-Western College Pub. Hardcover. Book Condition: New. 0030343364 BRAND NEW W/ FAST SHIPPING! This item is: Customer BehaviorA Managerial Perspective, 2nd Ed., 2004, By Jagdish N. Sheth Banwari Mittal; FORMAT: BOUND BOOK; ISBN: 9780030343360. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9780030343360 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Customer Behavior 2nd Edition (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 10
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Customer Behavior: A Managerial Perspective (ISBN: 0030343364 / 0-03-034336-4) Sheth, Jagdesh N.;Mittal, Banwari Quantity Available: 1
Book Description: South-Western Pub, 2003. Hardcover. Book Condition: Brand New. 2nd edition. 14 pages. 10.00x8.00x0.75 inches. In Stock. Bookseller Inventory # x-0030343364 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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