9780030353895
International Marketing: 2002 Update
Michael R. Czinkota
ISBN 13: 9780030353895
Publisher: South-Western Pub
Publication Date: 2002
Binding: Softcover
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International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!
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International Marketing 2002 Update: 2002 (ISBN: 0030353890 / 0-03-035389-0) Czinkota, Michael R. Quantity Available: 1
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International Marketing 2002 Update (ISBN: 0030353890 / 0-03-035389-0) Czinkota, Michael R. Quantity Available: 1
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International Marketing 2002 Update (ISBN: 0030353890 / 0-03-035389-0) Czinkota, Michael R. Quantity Available: 1
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