9780060081980
The Fall of Advertising and the Rise of Pr
Al Ries; Laura Ries
ISBN 13: 9780060081980
Publisher: Harperbusiness
Publication Date: 2002
Binding: Hardcover
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
- advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
- the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
- advertising should only be used to maintain brands once they have been established through publicity.
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
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The Fall of Advertising and the Rise of PR (ISBN: 0060081988 / 0-06-008198-8) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Collins Business, 2002. Hardcover. Book Condition: New. Beautiful brand new hardcover book in also new condition dustjacket. No marks, no wear, brand new. We appreciate your business and welcome any questions. Bookseller Inventory # 051409033 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Fall of Advertising and the Rise of PR (ISBN: 0060081988 / 0-06-008198-8) Ries, Al;Ries, Laura Quantity Available: 1
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The Fall of Advertising and the Rise of PR (ISBN: 9780060081980) Ries, Al;Ries, Laura Quantity Available: 1
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The Fall of Advertising and the Rise of PR [Hardcover] by Ries, Al; Ries, Laura (ISBN: 0060081988 / 0-06-008198-8) Ries, Al;Ries, Laura Quantity Available: 1
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The Fall of Advertising and the Rise of PR [Hardcover] by Ries, Al; Ries, Laura (ISBN: 0060081988 / 0-06-008198-8) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Collins, 2002. Hardcover. Book Condition: New. BRAND NEW COPY, Perfect Shape,shipped with USPS tracking and delivery confirmation, International Orders shipped Global Priority Air Mail, Handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails . Our customer service is friendly and we comply with all Abebooks.com return policies. Bookseller Inventory # 0706242257 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Fall of Advertising and the Rise of PR Format: Hardcover (ISBN: 0060081988 / 0-06-008198-8) Ries, Al;Ries, Laura Quantity Available: > 20
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The Fall of Advertising and the Rise of PR (ISBN: 9780060081980) Ries, Al;Ries, Laura Quantity Available: 2
Book Description: HARPER COLLINS, 2002. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780060081980 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Fall and the Rise of PR (Hardback) (ISBN: 9780060081980) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: HarperCollins Publishers Inc, 2002. Hardback. Book Condition: New. 218 x 150 mm. Brand New Book with Free Worldwide Delivery. Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brands are born with publicity, not advertising. A closer look at the history of many major brands shows this to be true. In fact an astonishing number of brands, including the Body Shop, Starbucks, Wal-Mart, Beanie Babies, Oracle and Yahool, have been built with virtually no advertising. With case histories and a step-by-step plan for creating buzz in the PR era, THE FALL OF ADVERTISING shows readers how to: *Give up the cherished big-bang approach in favour of a slow build-up *Create a category *Use PR to communicate a brand's credentials *Select the perfect spokesperson *Roll out a programme *Develop a healthy relationship with the media Bold and accessible, THE FALL OF ADVERTISING tells how and why publicity will assume the major role in product launches, with advertising solidifying brands rather than creating them.This will be the essential primer on brand-building in the public relations era. Bookseller Inventory # AAC9780060081980 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Fall of Advertising and the Rise of PR (ISBN: 9780060081980) Ries, Al;Ries, Laura Quantity Available: 1
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The Fall and the Rise of PR (ISBN: 9780060081980) Ries, Al;Ries, Laura Quantity Available: 2
Book Description: HarperCollins Publishers Inc. Hardback. Book Condition: new. BRAND NEW, The Fall and the Rise of PR, Laura Ries, Al Ries, Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brands are born with publicity, not advertising. A closer look at the history of many major brands shows this to be true. In fact an astonishing number of brands, including the Body Shop, Starbucks, Wal-Mart, Beanie Babies, Oracle and Yahool, have been built with virtually no advertising. With case histories and a step-by-step plan for creating buzz in the PR era, THE FALL OF ADVERTISING shows readers how to: *Give up the cherished big-bang approach in favour of a slow build-up *Create a category *Use PR to communicate a brand's credentials *Select the perfect spokesperson *Roll out a programme *Develop a healthy relationship with the media Bold and accessible, THE FALL OF ADVERTISING tells how and why publicity will assume the major role in product launches, with advertising solidifying brands rather than creating them. This will be the essential primer on brand-building in the public relations era. Bookseller Inventory # B9780060081980 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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