9780060517120

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

ISBN 10: 0060517123 / 0-06-051712-3
ISBN 13: 9780060517120
Publisher: Harperbusiness
Publication Date: 2002
Binding: Softcover
Editorial Reviews:
Synopsis:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


 

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Crossing the Chasm Format: Trade PB (ISBN: 0060517123 / 0-06-051712-3)
Moore, Geoffrey A.
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Crossing The Chasm (Paperback) (ISBN: 0060517123 / 0-06-051712-3)
Moore, Geoffrey A.
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ISBN 13: 9780060517120
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (ISBN: 0060517123 / 0-06-051712-3)
Moore, Geoffrey A.
ISBN 10: 0060517123
ISBN 13: 9780060517120
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Book Description: 2006. Paperback. Book Condition: New. 134mm x 15mm x 204mm. 256 pages. 0.191. Bookseller Inventory # 9780060517120

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback) (ISBN: 9780060517120)
Moore, Geoffrey A.
ISBN 10: 0060517123
ISBN 13: 9780060517120
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Book Description: HarperCollins Publishers Inc, United States, 2002. Paperback. Book Condition: New. Revised edition. 203 x 140 mm. Brand New Book with Free Worldwide Delivery. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Bookseller Inventory # AAC9780060517120

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (ISBN: 9780060517120)
Moore, Geoffrey A.
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Book Description: Harperbusiness, 2002. Paperback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # WB-9780060517120

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Crossing the Chasm (ISBN: 0060517123 / 0-06-051712-3)
Moore, Geoffrey A.
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Book Description: HarperCollins Publishers. Book Condition: New. pp. xxi + 227 , Figures. Bookseller Inventory # 8310510

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (ISBN: 0060517123 / 0-06-051712-3)
Moore, Geoffrey A.
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Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (ISBN: 9780060517120)
Moore, Geoffrey A.
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (ISBN: 0060517123 / 0-06-051712-3)
Moore, Geoffrey A.
ISBN 10: 0060517123
ISBN 13: 9780060517120
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Crossing the Chasm (ISBN: 9780060517120)
Moore, Geoffrey A.
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ISBN 13: 9780060517120
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Book Description: HarperCollins, New York, NY. Book Condition: New. Bookseller Inventory # 6627179

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