9780060570149
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Al Ries; Laura Ries
ISBN 13: 9780060570149
Publisher: Harperbusiness
Publication Date: 2004
Binding: Hardcover
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What Charles Darwin did for biology,
Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.
Instead, opportunity lies in the opposite direction -- in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to:
- Divide and conquer
- Exploit divergence
- Use the theories of survival of the firstest and survival of the secondest
- Harness the power of pruning
Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (ISBN: 0060570148 / 0-06-057014-8) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: New York, New York, U.S.A.: Harperbusiness, 2004. Hardcover. Book Condition: New. Dust Jacket Condition: New. 1st Edition. ===new===. Bookseller Inventory # ABE-1330638111 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: HarperBusiness 7 Oct 2004, 2004. Hardcover. Book Condition: New. Product Description\nAn examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. Bookseller Inventory # 2e56de2d0b173ec61a3c8137bd672520 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (Hardback) (ISBN: 9780060570149) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: HarperCollins Publishers Inc, United States, 2004. Hardback. Book Condition: New. 210 x 146 mm. Brand New Book with Free Worldwide Delivery. What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success. Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction--in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In "The Origin of Brands," you will learn how to: Divide and conquer Exploit divergence Use the theories of survival of the firstest and survival of the secondest Harness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. "The Origin of Brands" will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding. Bookseller Inventory # AAC9780060570149 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (ISBN: 9780060570149) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: HARPER BUSINESS, 2004. Hardback. Book Condition: New. New book. Shipped from US. Bookseller Inventory # IB-9780060570149 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (ISBN: 0060570148 / 0-06-057014-8) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Harperbusiness, 2004. Hardcover. Book Condition: Brand New. 1st edition. 288 pages. 8.25x5.75x0.75 inches. In Stock. Bookseller Inventory # x-0060570148 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (ISBN: 0060570148 / 0-06-057014-8) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 1st. 149mm x 27mm x 217mm. 308 pages. 0.463. Bookseller Inventory # 9780060570149 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival (ISBN: 0060570148 / 0-06-057014-8) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Hardcover. Book Condition: New. 1st. 149mm x 27mm x 217mm. 308 pages. 0.463. Bookseller Inventory # 9780060570149 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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