9780060570156
The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands
Al Ries; Laura Ries
ISBN 13: 9780060570156
Publisher: Harperbusiness
Publication Date: 2005
Binding: Softcover
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An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding.
The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands: Search Results
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The Origin Of Brands: Discover The Natural Laws Of Product Innovation And Business Survival (ISBN: 0060570156 / 0-06-057015-6) Ries, Al;Ries, Laura Quantity Available: 10
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (ISBN: 9780060570156) Ries, Al;Ries, Laura Quantity Available: 1
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (ISBN: 9780060570156) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Harperbusiness, 2005. Paperback. Book Condition: New. New book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780060570156 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (ISBN: 0060570156 / 0-06-057015-6) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: 2005. Paperback. Book Condition: New. 136mm x 19mm x 203mm. 308 pages. 0.240. Bookseller Inventory # 9780060570156 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (Paperback) (ISBN: 9780060570156) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: HarperCollins Publishers Inc, United States, 2005. Paperback. Book Condition: New. New edition. 203 x 135 mm. Brand New Book with Free Worldwide Delivery. In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built and established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an "enemy." They also discuss the importance of public relations, protecting the brand, and when to give up on an existing brand. They go on to show how one of the most effective techniques for creating new brands is to branch them off of already successful products or services. The authors contend that the principle applies in every category - beer, water, cola, insurance, software, computer hardware, retail, restaurants, clothing, etc. - and they examine the notion through their cases and examples.In contrast, they also look at the disasters created when products, services - or companies - are pushed together in misguided attempts to create new brands. Best example is the merger between AOL and Time-Warner. Bookseller Inventory # AAC9780060570156 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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ORIGIN OF BRANDS, THE: HOW PRODUCT EVOLUTION CREATES ENDLESS POSSIBILITIES FOR NEW BRANDS (ISBN: 9780060570156) Ries, Al;Ries, Laura Quantity Available: 1
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