Predictably Irrational: The Hidden Forces That Shape Our Decisions
ISBN 13: 9780061353239
Publication Date: 2008
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An upbeat cultural evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. 150,000 first printing.
"[A] sly and lucid book....[Ariely] is good-tempered company...and crystal clear about all he describes....PREDICTABLY IRRATIONAL is a far more revolutionary book than its unthreatening manner lets on."
David Berreby, New York Times Book Review, 03/16/2008
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