9780061669194
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It
Al Ries; Laura Ries
ISBN 13: 9780061669194
Publisher: Collins Business
Publication Date: 2009
Binding: Hardcover
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Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for today's globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods.
War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It: Search Results
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: HarperBusiness, 2009. Hardcover. Book Condition: New. Bookseller Inventory # mon0000062083 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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War in the Boardroom (ISBN: 9780061669194) Ries, Al;Ries, Laura Quantity Available: 1
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: 2
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: > 20
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: 1
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War in the Boardroom (Hardback) (ISBN: 9780061669194) Ries, Al;Ries, Laura Quantity Available: 10
Book Description: HarperCollins Publishers Inc, United States, 2009. Hardback. Book Condition: New. 216 x 140 mm. Brand New Book with Free Worldwide Delivery. This time, the Rieses shift their focus to the complicated relationship between marketing and management. Pulling away the 'velvet curtain' that divides the two, they reveal not only the struggle that is endemic in corporations across the world, but how it harms companies' bottom lines, and why, in particular, management needs to understand how to think like marketing - and vice versa. At the heart of this strife lies management's perception that their decisions are based on sound business practice and research while marketing decisions are simply based on common sense. This leads to fundamentally different approaches to creating brands and products - namely that management overvalues cost-cutting and 'creating a better product' when they should really be worrying about better branding.Some of their observations, culled from years on the front lines include: management deals in reality; marketing deals in perception; management thinks brand first; marketing thinks category first; management wants to build better products; marketing wants to build different products; management wants a full line; marketing wants a narrow line; management targets the center of the market; and, marketing targets the ends. Bookseller Inventory # AB99780061669194 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Management vs. Marketing Format: Hardcover (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: > 20
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: HarperBusiness 2009-02-24, 2009. Hardcover. Book Condition: Brand New. Brand new. Never read or owned. May have a remainder mark. 304 Pages. 8.30 in l x 5.80 in w x 1.30 in h. .85 lb. Remainder. Bookseller Inventory # C0061669199 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-To-Eye -- And What to Do about It (ISBN: 9780061669194) Ries, Al;Ries, Laura Quantity Available: 1
Book Description: Harperbusiness, 2009. Hardback. Book Condition: New. New book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780061669194 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Management Vs. Marketing: Why They Clash And What To Do About It (ISBN: 0061669199 / 0-06-166919-9) Ries, Al;Ries, Laura Quantity Available: 10
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