Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) - Hardcover

9780070387676: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
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Book by Loudon, David L., Della Bitta, Albert J.

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  • PublisherMcGraw-Hill College
  • Publication date1993
  • ISBN 10 0070387672
  • ISBN 13 9780070387676
  • BindingHardcover
  • Number of pages788
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ISBN 10:  ISBN 13:  9780071125116
Publisher: McGraw-Hill Book Co Ltd, 1993
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Loudon, David L.
Published by McGraw-Hill College (1993)
ISBN 10: 0070387672 ISBN 13: 9780070387676
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