9780070489479
Cases in Marketing Management
Joseph P. Guiltinam; Gordon W. Paul
ISBN 13: 9780070489479
Publisher: McGraw-Hill College
Publication Date: 1991
Binding: Softcover
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Offering both domestic and over 40% international cases, this new casebook of real business situations presents a well-balanced mix of 28 cases about services and products, both consumer and industrial, including high technology products. The cases follow the organization of Guiltinan/Paul, Marketing Management, fourth edition.
Cases in Marketing Management: Search Results
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Cases in Marketing Management (McGraw-Hill Series in Marketing) (ISBN: 0070489475 / 0-07-048947-5) Guiltinam, Joseph P.;Paul, Gordon W. Quantity Available: 1
Book Description: Mcgraw-Hill College, 1991. Paperback. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0070489475I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 2. |
Cases in Marketing Management (McGraw-Hill Series in Marketing) (ISBN: 0070489475 / 0-07-048947-5) Guiltinam, Joseph P.;Paul, Gordon W. Quantity Available: 1
Book Description: Mcgraw-Hill College, 1991. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0070489475I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 3. |
Cases in Marketing Management (McGraw-Hill Series in Marketing) (ISBN: 0070489475 / 0-07-048947-5) Guiltinam, Joseph P.;Paul, Gordon W. Quantity Available: 1
Book Description: Book Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: reprint ] Publisher: Mcgraw-Hill College Pub Date: 4/1/1991 Binding: Paperback Pages: 435 reprint edition. Bookseller Inventory # 920369 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Cases in Marketing Management (McGraw-Hill Series in Marketing) (ISBN: 0070489475 / 0-07-048947-5) Guiltinam, Joseph P.;Paul, Gordon W. Quantity Available: 1
Book Description: Mcgraw-Hill College. PAPERBACK. Book Condition: Good. 0070489475 Used, in good condition. Book only. May have interior marginalia or previous owner's name. Bookseller Inventory # 0070489475 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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