9780070527263
Marketing Warfare
Al Ries; Jack Trout
ISBN 13: 9780070527263
Publisher: McGraw-Hill
Publication Date: 1997
Binding: Softcover
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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Marketing Warfare (Paperback) (ISBN: 9780070527263) Ries, Al;Trout, Jack Quantity Available: 10
Book Description: McGraw-Hill Education - Europe, United States, 1997. Paperback. Book Condition: New. New edition. 206 x 140 mm. Brand New Book with Free Worldwide Delivery. You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read." - "USA Today". Bookseller Inventory # AAC9780070527263 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Book Description: McGraw-Hill, 1997. Paperback. Book Condition: Brand New. 1st edition. 216 pages. 8.50x5.50x0.75 inches. In Stock. Bookseller Inventory # x-0070527261 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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