Positioning : Battle for Your MindRies, Al; Trout, Jack
9780070527263
Marketing Warfare
Al Ries; Jack Trout
ISBN 10: 0070527261 / 0-07-052726-1
ISBN 13: 9780070527263
Publisher: McGraw-Hill
Publication Date: 1997
Binding: Softcover
ISBN 13: 9780070527263
Publisher: McGraw-Hill
Publication Date: 1997
Binding: Softcover
Your Satisfaction is Guaranteed:
Editorial Reviews:
Synopsis:
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
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Paperback) (ISBN: 0070527261 / 0-07-052726-1) Ries, Al;Trout, Jack Quantity Available: > 20
Book Description: Book Condition: New. DISPATCHED FROM USA. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: M20091120103405H0070527261. SKU: 0070527261-11-MGWH. Bookseller Inventory # 0070527261-11-MGWH Bookseller & Payment Information | More Books from this Seller |
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Marketing Warfare (ISBN: 0070527261 / 0-07-052726-1) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 1997. Paperback. Book Condition: New. NEW ED. 140mm x 17mm x 206mm. You've got your hands on one of the greatest marketing manuals ever written—the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors—and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics—defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years."—Glamour "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."—New York "Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read."—USA Today 216 pages. Bookseller Inventory # S5461577 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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