9780070527300

Marketing Warfare

Al Ries

ISBN 10: 007052730X / 0-07-052730-X
ISBN 13: 9780070527300
Publisher: McGraw-Hill
Publication Date: 1985
Binding: Hardcover

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Synopsis:

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

Positioning : Battle for Your Mind
Ries, Al; Trout, Jack

Competitive Strategy
Porter, Michael E.

Bottom-Up Marketing
Ries, Al; Trout, Jack

The New Positioning: The Latest on the World's #1 Business Strategy
Trout, Jack

Differentiate or Die: Survival in Our Era of Killer Competition
Trout, Jack; Rivkin, Steve

Real Time : Preparing for the Age of the Never Satisfied Customer
McKenna, Regis

Marketing Warfare: Search Results

Marketing Warfare (ISBN: 007052730X / 0-07-052730-X)
Ries, Al

ISBN 10: 007052730X
ISBN 13: 9780070527300

Bookseller: University of Dallas Library (Irving, TX, U.S.A.)
Bookseller Rating:

Quantity Available: 1

Book Description: McGraw-Hill, 1986. Hardcover. Book Condition: New. 1986 hardcover; book, covers, & DJ are fine/fine/fine; no apparent markings. Bookseller Inventory # C-2846

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