The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things RightTrout, Jack; Rivkin, Steve
9780070653283
The New Positioning: The Latest on the World's #1 Business Strategy
Jack Trout
ISBN 10: 0070653283 / 0-07-065328-3
ISBN 13: 9780070653283
Publisher: McGraw-Hill
Publication Date: 1997
Binding: Softcover
ISBN 13: 9780070653283
Publisher: McGraw-Hill
Publication Date: 1997
Binding: Softcover
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Synopsis:
Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.
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Book Description: McGraw-Hill, 1997. Paperback. Book Condition: New. Brand New, crisp and unread! May have remainder mark and/or very light shelf wear. From Library Journal: This new edition of Positioning (McGraw, 1980), which Trout coauthored with Al Ries (the two teamed up more recently on Marketing Warfare, LJ 10/15/85 Orders normally ship in 1-2 business days depending on what time payment is completed. Bookseller Inventory # 016443 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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