9780071154291

Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition

Harper W. Boyd; Orville C. Walker; Jean-Claude Larreche

ISBN 10: 0071154299 / 0-07-115429-9
ISBN 13: 9780071154291
Publisher: McGraw-Hill Book Co Ltd
Publication Date: 1998
Binding: Hardcover
 

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Marketing Management (ISBN: 9780071154291)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0071154299
ISBN 13: 9780071154291
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Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing) (ISBN: 0071154299 / 0-07-115429-9)
Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude
ISBN 10: 0071154299
ISBN 13: 9780071154291
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