9780071359160
Positioning: The Battle for Your Mind
Al Ries; Jack Trout
ISBN 13: 9780071359160
Publisher: McGraw-Hill
Publication Date: 2000
Binding: Hardcover
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“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
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Positioning: The Battle for Your Mind, 20th Anniversary Edition (ISBN: 0071359168 / 0-07-135916-8) Ries, Al;Trout, Jack Quantity Available: 1
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Book Description: McGraw-Hill Education - Europe, United States, 2001. Hardback. Book Condition: New. 20th anniversary ed of 3rd revised ed. 210 x 193 mm. Brand New Book with Free Worldwide Delivery. The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. Bookseller Inventory # AA39780071359160 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Positioning: The Battle for Your Mind, 20th Anniversary Edition (ISBN: 0071359168 / 0-07-135916-8) Ries, Al;Trout, Jack Quantity Available: 2
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Positioning: The Battle for Your Mind, 20th Anniversary Edition (ISBN: 0071359168 / 0-07-135916-8) Ries, Al;Trout, Jack Quantity Available: 4
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Positioning: The Battle for Your Mind (20th anniversary ed of 3rd revised ed) (ISBN: 9780071359160) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Education - Europe. Hardback. Book Condition: new. BRAND NEW, Positioning: The Battle for Your Mind (20th anniversary ed of 3rd revised ed), Al Ries, Jack Trout, The first book to deal with the problems of communicating to a skeptical public, "Positioning" describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised. Bookseller Inventory # B9780071359160 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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