The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class BrandRies, Al; Ries, Laura
9780071359160
Positioning : The Battle for Your Mind
Ries, Al; Trout, Jack
ISBN 10: 0071359168 / 0-07-135916-8
ISBN 13: 9780071359160
Publication Date: 2000
Binding: Hardcover
ISBN 13: 9780071359160
Publication Date: 2000
Binding: Hardcover
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Synopsis:
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
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