9780071373586

Book Description: McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 2nd. 203 x 134 mm. Brand New Book with Free Worldwide Delivery. 'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '.Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning".' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one."Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today. Bookseller Inventory # AA39780071373586

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: Book Condition: New. Bookseller Inventory # 495143-n

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: Mcgraw Hill Publishers. Book Condition: New. New, This item can not be shipped Internationl. Bookseller Inventory # 0071373586

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: McGraw-Hill Professional, 2001. Book Condition: New. Bookseller Inventory # 3762319

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Positioning: The Battle for Your Mind (2nd), Al Ries, Jack Trout, Jack Trout, 'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '.Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning".' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today. Bookseller Inventory # B9780071373586

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: Mcgraw-Hill, 2012. Paperback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # GB-9780071373586

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: McGraw-Hill Professional 2001-01-01, 2001. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-02896951

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: MCGRAW HILL BOOK CO, 2000. Paperback. Book Condition: New. New book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780071373586

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: Paperback. Book Condition: New. Bookseller Inventory # 563061

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Book Description: 2000. Paperback. Book Condition: New. 2nd. 139mm x 14mm x 204mm. 213 pages. 0.240. Bookseller Inventory # 9780071373586

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question