Top Marketplace offers for ISBN

9780071373586

Positioning: The Battle for Your Mind

Al Ries; Jack Trout

4.07 avg rating
( 5,751 ratings by GoodReads )
Not the book you're looking for? Search for all books with this author and title
9780071373586: Positioning: The Battle for Your Mind

'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager". '...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning"...' - David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one." Positioning" also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition's weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when - and why - less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today.

"synopsis" may belong to another edition of this title.

Product Description:

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

About the Author:

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Al Ries; Jack Trout Author
Published by McGraw-Hill
ISBN 10: 0071373586 ISBN 13: 9780071373586
New PAPERBACK Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071373586. Bookseller Inventory # HGT2455KLEV072015H0009A

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.40
Convert Currency

Add to Basket

Shipping: US$ 2.95
Within U.S.A.
Destination, Rates & Speeds

2.

Al Ries; Jack Trout Author
Published by McGraw-Hill Education
ISBN 10: 0071373586 ISBN 13: 9780071373586
New PAPERBACK Quantity Available: 10
Seller
Purple Turtle Products
(Lakeville, MA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071373586 Never read - may have minor wear on cover from being on a retail shelf. Bookseller Inventory # 2015017711

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.11
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

3.

Al Ries; Jack Trout Author
Published by McGraw-Hill (2001)
ISBN 10: 0071373586 ISBN 13: 9780071373586
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game. Bookseller Inventory # ABE_book_new_0071373586

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.35
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Al Ries; Jack Trout Author
ISBN 10: 0071373586 ISBN 13: 9780071373586
New Paperback Quantity Available: 1
Seller
Big River Books
(Powder Springs, GA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Brand New! We ship daily Monday - Friday!. Bookseller Inventory # 1EY85D006HBW

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.88
Convert Currency

Add to Basket

Shipping: US$ 3.49
Within U.S.A.
Destination, Rates & Speeds

5.

Al Ries; Jack Trout Author
Published by McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071373586 ISBN 13: 9780071373586
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 2nd. 204 x 136 mm. Language: English Brand New Book. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer s mind-one that reflects a company s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition s weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when-and why-less is more; and analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. Bookseller Inventory # AA39780071373586

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.65
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Al Ries; Jack Trout Author
Published by McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071373586 ISBN 13: 9780071373586
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2001. Paperback. Book Condition: New. 2nd. 204 x 136 mm. Language: English Brand New Book. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customer s mind-one that reflects a company s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market - and stays there; position a follower so that it can occupy a niche not claimed by the leader; avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition s weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when-and why-less is more; and analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. Bookseller Inventory # AA39780071373586

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.08
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Al Ries; Jack Trout Author
Published by McGraw-Hill
ISBN 10: 0071373586 ISBN 13: 9780071373586
New PAPERBACK Quantity Available: 8
International Edition
Seller
AussieBookShelf
(Pemulwuy, Australia)
Rating
[?]

Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071373586 This is An International Edition Book.Brand New Paperback. The content of the book is same as US Edition. The ISBN number and cover design may be different from the US edition. Access code or CD is not provided with the book, unless specified. There may be a label at the book saying ?Not for sale in US and Canada? This is printed at the book to discourage the student to buy an economic option. On the contrary the US Supreme court reserves the right to purchase international editions by the students. Fast shipping by USPS/UPS/DHL/FedEx. We may ship the books from multiple Locations austrelia, USA, UK and India. Bookseller Inventory # RER-ADHA-01010

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.28
Convert Currency

Add to Basket

Shipping: US$ 4.99
From Australia to U.S.A.
Destination, Rates & Speeds

8.

Al Ries; Jack Trout Author
ISBN 10: 0071373586 ISBN 13: 9780071373586
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713735861.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.54
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Al Ries; Jack Trout Author
Published by McGraw-Hill
ISBN 10: 0071373586 ISBN 13: 9780071373586
New PAPERBACK Quantity Available: 10
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071373586 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 4721695

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.69
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Al Ries; Jack Trout Author
ISBN 10: 0071373586 ISBN 13: 9780071373586
New Paperback Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Bookseller Inventory # 933071

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.70
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book