9780071382328

Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between

Michael Levine

ISBN 10: 0071382321 / 0-07-138232-1
ISBN 13: 9780071382328
Publisher: McGraw-Hill
Publication Date: 2003
Binding: Softcover
Editorial Reviews:
Synopsis:

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.


 

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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between (Paperback) (ISBN: 9780071382328)
Levine, Michael
ISBN 10: 0071382321
ISBN 13: 9780071382328
Bookseller: The Book Depository (Guernsey, GY, United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 217 x 146 mm. Brand New Book with Free Worldwide Delivery. "The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline." - Randal Evenson, president, Evenson Associates, Inc., and www.4-Dmarketing.com. "This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money." - Geoffrey A. Moore, author of "Think Like a Customer .to Market Like a Genius".Now in paperback, "Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients.Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Bookseller Inventory # AA39780071382328

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Levine, Michael
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ISBN 13: 9780071382328
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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between (ISBN: 9780071382328)
Levine, Michael
ISBN 10: 0071382321
ISBN 13: 9780071382328
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Book Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere in Between, Michael Levine, "The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline." - Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com. "This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money." - Geoffrey A. Moore, author of "Think Like a Customer .to Market Like a Genius".Now in paperback, "Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients. Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Bookseller Inventory # B9780071382328

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Book Description: 2003. Paperback. Book Condition: New. 1st. 133mm x 18mm x 226mm. 306 pages. 0.363. Bookseller Inventory # 9780071382328

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Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline and Everywhere In Between. (ISBN: 9780071382328)
Levine, Michael
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Guerrilla P.R. Wired: Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between (ISBN: 0071382321 / 0-07-138232-1)
Levine, Michael
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Book Description: McGraw-Hill, 2003. Paperback. Book Condition: Brand New. 1st edition. 288 pages. 8.25x5.50x1.00 inches. In Stock. Bookseller Inventory # __0071382321

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Book Description: 2003. Paperback. Book Condition: New. 1st. 133mm x 18mm x 226mm. 306 pages. 0.363. Bookseller Inventory # 9780071382328

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