9780071427302
Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships
Gerald A. Michaelson; Stephen W. Michaelson
ISBN 13: 9780071427302
Publisher: McGraw-Hill
Publication Date: 2003
Binding: Softcover
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Winning sales tactics from the greatest strategist of all time
Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:
- Get your strategy straight
- Win without fighting
- Have a unique selling proposition
- Know your competitor
- Aim for big wins
- Learn from lost sales
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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships Format: Softcover (ISBN: 0071427309 / 0-07-142730-9) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: > 20
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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships 1st Edition (ISBN: 0071427309 / 0-07-142730-9) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 10
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Sun Tzu Strategies for Selling: How to Use "The Art of War" to Build Lifelong Customer Relationships (Paperback) (ISBN: 9780071427302) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 10
Book Description: McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. 228 x 152 mm. Brand New Book with Free Worldwide Delivery. This title offers winning sales strategies from the greatest strategist of all time. In "Sun Tzu Strategies for Selling", the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield - or, better yet, without doing battle at all!Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to: occupy the high ground - think positively; be willing to lose - take risks; win without fighting - develop a superior strategy; seize the initiative - beat your competitors to the punch; be flexible - change your tactics to fit changing circumstances; and, consolidate your achievements - sell solutions. Bookseller Inventory # AA39780071427302 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (ISBN: 0071427309 / 0-07-142730-9) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 2
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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (ISBN: 0071427309 / 0-07-142730-9) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 2
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Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (ISBN: 9780071427302) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 3
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Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom (ISBN: 9780071427302) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 4
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Sun Tzu Strategies for Selling (ISBN: 9780071427302) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 10
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Sun Tzu Strategies for Selling: How to Use "The Art of War" to Build Lifelong Customer Relationships (ISBN: 9780071427302) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 1
Book Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Sun Tzu Strategies for Selling: How to Use "The Art of War" to Build Lifelong Customer Relationships, Gerald A. Michaelson, Steven W. Michaelson, This title offers winning sales strategies from the greatest strategist of all time. In "Sun Tzu Strategies for Selling", the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield - or, better yet, without doing battle at all!Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. You'll learn how to: occupy the high ground - think positively; be willing to lose - take risks; win without fighting - develop a superior strategy; seize the initiative - beat your competitors to the punch; be flexible - change your tactics to fit changing circumstances; and, consolidate your achievements - sell solutions. Bookseller Inventory # B9780071427302 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom (ISBN: 9780071427302) Michaelson, Gerald A.;Michaelson, Stephen W. Quantity Available: 3
Book Description: McGraw-Hill Professional 2003-10-01, 2003. Paperback. Book Condition: New. Bookseller Inventory # NU-GRD-02897857 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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