9780071441889

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy

BILL STINNET; Bill Stinnett

ISBN 10: 0071441883 / 0-07-144188-3
ISBN 13: 9780071441889
Publisher: McGraw-Hill
Publication Date: 2004
Binding: Softcover
Editorial Reviews:
Synopsis:

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

  • Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
  • Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers


 

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Book Description: McGraw-Hill Education - Europe, United States, 2004. Paperback. Book Condition: New. 228 x 152 mm. Brand New Book with Free Worldwide Delivery. This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys. Bookseller Inventory # AA39780071441889

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Book Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy, Bill Stinnett, This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys. Bookseller Inventory # B9780071441889

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Book Description: 2004. Paperback. Book Condition: New. 1st. 155mm x 19mm x 232mm. 288 pages. 0.395. Bookseller Inventory # 9780071441889

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Book Description: McGraw-Hill Professional 2004-11-01, 2004. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00003623

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Book Description: McGraw-Hill 2004-10-01, 2004. Book Condition: NEW. NEW PAPERBACK // // Condition: NEW. Binding/format is: Paperback. xxiv, 261 p. : 8.75 H x 0.75 D x 6.00 W inches 0.85 lbs. Language: English. ISBN 9780071441889. Bookseller Inventory # 1214635

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