9780071458290
Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital Age
Bob Stone; Ron Jacobs
ISBN 13: 9780071458290
Publisher: McGraw-Hill
Publication Date: 2007
Binding: Hardcover
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The book that helps you make the most of the latest marketing techniques
Now completely updated and expanded, the new edition of Successful Direct Marketing Methods belongs on every marketer's bookshelf. This revision covers new topics such as the new objectives of direct marketing; acquisition, loyalty, retention, and win back; the growth of direct marketing in Europe, Asia, and Latin America; telemarketing; and much more.
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Successful Direct Marketing Methods (ISBN: 0071458298 / 0-07-145829-8) Stone, Bob;Jacobs, Ron Quantity Available: 17
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Successful Direct Marketing Methods: Interative, Database, and Customer-based Marketing for Digital Age (Hardback) (ISBN: 9780071458290) Stone, Bob;Jacobs, Ron Quantity Available: 10
Book Description: McGraw-Hill Education - Europe, United States, 2008. Hardback. Book Condition: New. 8th Revised edition. 241 x 198 mm. Brand New Book with Free Worldwide Delivery. Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising.The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM applications, data mining, call center, campaign management, and sales force automation Customer experience management--connecting customers and brands at every touch point Brand building with direct marketing tools and techniques The growth of direct marketing in Europe, Asia, and Latin America Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. Bookseller Inventory # AA39780071458290 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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