9780071460828
Marketing Warfare
Al Ries; Jack Trout
ISBN 13: 9780071460828
Publisher: McGraw-Hill
Publication Date: 2005
Binding: Hardcover
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The book that changed marketing forever is nowupdated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-along with annotated reproductions of winning and losing ads.
Marketing Warfare: Search Results
| 1. |
Marketing Warfare (2nd Revised edition) (ISBN: 9780071460828) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Education - Europe. Hardback. Book Condition: new. BRAND NEW, Marketing Warfare (2nd Revised edition), Jack Trout, Al Ries, It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: / A fresh perspective on why waging marketing warfare is even more important today than 20 years ago / In-depth analyses of some of the biggest marketing successes and failures of the last two decades / Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed / Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules. Bookseller Inventory # B9780071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (Hardback) (ISBN: 9780071460828) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Education - Europe, United States, 2005. Hardback. Book Condition: New. 2nd Revised edition. 206 x 193 mm. Brand New Book with Free Worldwide Delivery. It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as relevant. To commemorate the 20th anniversary of the classic book that changed an industry, marketing mavens Al Ries and Jack Trout will reunite to annotate their book for another generation of marketers. The Anniversary Edition offers: / A fresh perspective on why waging marketing warfare is even more important today than 20 years ago / In-depth analyses of some of the biggest marketing successes and failures of the last two decades / Reproductions of successful (or not so successful) ads, accompanied by the authors' comments on why they succeeded or failed / Valuable follow-up to the original edition. Where are these companies now? Who's still a market leader? Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. Marketing Warfare is the book that wrote the new rules. Bookseller Inventory # AAZ9780071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 9780071460828) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: Pending Action, 2005. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # GB-9780071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 0071460829 / 0-07-146082-9) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: 2005. Hardcover. Book Condition: New. 20th. 193mm x 25mm x 206mm. 216 pages. 0.522. Bookseller Inventory # 9780071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 9780071460828) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: 1205. Book Condition: New. Bookseller Inventory # GA9780071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 0071460829 / 0-07-146082-9) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Education - Europe McGraw-Hill Professional, 2005. hardback. Book Condition: New. *** NEW COPY *** TITLE SHIPPED FROM UK *** Binding hardback This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades. It rocked the marketing world in 1986, and now, nearly two decades later, the strategies set down in Marketing Warfare are still just as. Bookseller Inventory # 0071460829 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (ISBN: 0071460829 / 0-07-146082-9) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill, 2005. Gardners. Book Condition: New. Brand New Book -Will ship 1st class to the UK or Airmail worldwide. Airmail 2-7 day approximate shipping time. Please view our shopfront for more details on postage, packaging and shipping. Bookseller Inventory # GARD0071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 9780071460828) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: Book Condition: Brand New. Book Condition: Brand New * All orders are processed and shipped from Las Vegas Nevada USA *. Bookseller Inventory # 97800714608281.0 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 0071460829 / 0-07-146082-9) Ries, Al;Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Professional, 2005. Hardcover. Book Condition: Brand New. 20 anv edition. 216 pages. 8.50x7.50x1.00 inches. In Stock. Bookseller Inventory # zk0071460829 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Warfare (ISBN: 9780071460828) Ries, Al;Trout, Jack Quantity Available: 2
Book Description: Mcgraw-Hill Publ.Comp. Dez 2005, 2005. Buch. Book Condition: Neu. 215x195x25 mm. - This annotated edition provides the latest, most powerful tactics--and blunders--of the past two decades. 224 pp. Englisch. Bookseller Inventory # 9780071460828 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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