9780071635592
Repositioning: Marketing In An Era of Competition, Change, and Crisis
Jack Trout
ISBN 13: 9780071635592
Publisher: McGraw-Hill
Publication Date: 2009
Binding: Hardcover
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis Format: Hardcover (ISBN: 0071635599 / 0-07-163559-9) Trout, Jack Quantity Available: > 20
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Repositioning (ISBN: 0071635599 / 0-07-163559-9) Trout, Jack Quantity Available: 10
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 International Edition
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Repositioning (ISBN: 0071635599 / 0-07-163559-9) Trout, Jack Quantity Available: > 20
Book Description: Softcover. Book Condition: New. 1st ed. Brand New, Softcover International Edition. Cover Image & ISBN may differ from US edition but contents are same as US Edition. Printing in Black & White, in English language. Speedy shipping in 3-4 business days by USPS/UPS/DHL with free tracking sent to your email within 48 hours. No shipping to PO Box/APO/FPO address. Kindly provide day time phone number in order to ensure smooth delivery. 100% customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. In case of any queries with regards to purchase please feel free to e-mail us. Bookseller Inventory # GBD901425535 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Repositioning: Marketing in an Era of Competition, Change and Crisis (ISBN: 9780071635592) Trout, Jack Quantity Available: 2
Book Description: MCGRAW HILL BOOK CO, 2009. Hardback. Book Condition: New. New book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780071635592 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (Hardback) (ISBN: 9780071635592) Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Education - Europe, United States, 2009. Hardback. Book Condition: New. 220 x 148 mm. Brand New Book with Free Worldwide Delivery. The book that completes Positioning .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete--and succeed--in today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the "3 Cs" of business: Competition, Change, and Crisis . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You'll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You'll learn the dangers of attacking your competitors head-on--and the value of emphasizing value. You'll see how consumers can have too many choices to pick from--and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today's market. Understanding the mindset of your consumers is half the battle. Winning in today's world is often a matter of repositioning. It's how you rethink the strategies you've always relied on. It's how you regain the success you've worked so hard for. It's how you win the new battle of the mind. Bookseller Inventory # AA39780071635592 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (ISBN: 9780071635592) Trout, Jack Quantity Available: 1
Book Description: Hardcover. Book Condition: New. Bookseller Inventory # 81091 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 7. |
International Edition
|
Repositioning (ISBN: 0071635599 / 0-07-163559-9) Trout, Jack Quantity Available: > 20
Book Description: Softcover. Book Condition: New. 1st ed. Brand New, Softcover International Edition. Cover Image & ISBN are maybe deferent from US edition but content are same as US Edition Printing in Black & White & Printing in English. Fast shipping with in 3-4 business days by USPS/UPS/DHL with free tracking sent to your email within 48 hours. No ship to PO Box/APO/FPO address. Kindly provide day time phone number in order to ensure smooth delivery. 100% customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. In case of any queries with regards to purchase please feel free to e-mail us. Bookseller Inventory # GBD8951425535 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 8. |
Repositioning: Marketing in an Era of Competition, Change and Crisis (ISBN: 0071635599 / 0-07-163559-9) Trout, Jack Quantity Available: 1
Book Description: 2009. Hardcover. Book Condition: New. 147mm x 20mm x 220mm. 217 pages. 0.399. Bookseller Inventory # 9780071635592 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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| 9. |
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (ISBN: 9780071635592) Trout, Jack Quantity Available: 1
Book Description: McGraw-Hill Education - Europe. Hardback. Book Condition: new. BRAND NEW, REPOSITIONING: Marketing in an Era of Competition, Change and Crisis, Jack Trout, Steve Rivkin, The book that completes Positioning .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode. Repositioning shows you how to adapt, compete--and succeed--in today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies--providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the "3 Cs" of business: Competition, Change, and Crisis .<ol> BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You'll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You'll learn the dangers of attacking your competitors head-on--and the value of emphasizing value. You'll see how consumers can have too many choices to pick from--and what you can do to make them pick your brand. Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today's market. Understanding the mindset of your consumers is half the battle. Winning in today's world is often a matter of repositioning. It's how you rethink the strategies you've always relied on. It's how you regain the success you've worked so hard for. It's how you win the new battle of the mind. Bookseller Inventory # B9780071635592 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
Shipping:
US$ 9.31
From United Kingdom to U.S.A. |
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| 10. |
Repositioning (ISBN: 9780071635592) Trout, Jack Quantity Available: 1
Book Description: Mcgraw-Hill Education - Europe, 2009. Hardback. Book Condition: New. New book. Shipped from UK. Bookseller Inventory # BB-9780071635592 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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