9780072315233
Marketing Management: A Strategic Decision-Making Approach
Harper W. Boyd; Orville C. Walker; Jean-Claude Larreche
ISBN 13: 9780072315233
Publisher: McGraw-Hill
Publication Date: 2001
Binding: Softcover
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The text is designed to provide a basic framework for key marketing management concepts, tools, vocabulary, and analytical frameworks with a focus on applications based on real-world examples. The text is often paired with cases and a marketing plan project.
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Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin Series in Marketi (ISBN: 0072315237 / 0-07-231523-7) Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude Quantity Available: 1
Book Description: McGraw-Hill Education. Hardcover. Book Condition: Good. 0072315237 Used, in good condition. Book only. May have interior marginalia or previous owner's name. We are an actual bricks & mortar bookstore!. Bookseller Inventory # 0072315237 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Marketing Management: A Strategic, Decision-Making Approach (Mcgraw-Hill Irwin Series in Marketing) (ISBN: 9780072315233) Boyd, Harper W.;Walker, Orville C.;Larreche, Jean-Claude Quantity Available: 1
Book Description: McGraw-Hill Education. Gebundene Ausgabe. Book Condition: Good. 2001. 1110 Gramm. Bookseller Inventory # M00072315237-G Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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