9780072315578
Marketing Management: Knowledge and Skills
J. Paul Peter; James H. Donnelly
ISBN 13: 9780072315578
Publisher: McGraw-Hill College
Publication Date: 2000
Binding: Hardcover
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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examples.
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Marketing Management: Knowledge and Skills (ISBN: 0072315571 / 0-07-231557-1) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
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