9780072410631
Business Marketing: Connecting Strategy, Relationships, and Learning
F. Robert Dwyer; John F. Tanner
ISBN 13: 9780072410631
Publisher: McGraw-Hill College
Publication Date: 2001
Binding: Hardcover
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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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Business Marketing: Connecting Strategy, Relationships, and Learning (ISBN: 0072410639 / 0-07-241063-9) Dwyer, F. Robert;Tanner, John F. Quantity Available: 1
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Business Marketing: Connecting Strategy, Relationships, and Learning (ISBN: 0072410639 / 0-07-241063-9) Dwyer, F. Robert;Tanner, John F. Quantity Available: 2
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