9780072466584
A Preface to Marketing Management
J. Paul Peter; James H. Donnelly
ISBN 13: 9780072466584
Publisher: McGraw-Hill College
Publication Date: 2002
Binding: Softcover
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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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A Preface to Marketing Management (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill College, 2002. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Guaranteed service and quick shipping. Bookseller Inventory # G0072466588I4N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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A Preface to Marketing Management (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill College, 2002. Book Condition: GOOD. Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!. Bookseller Inventory # V9514110 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education. PAPERBACK. Book Condition: Good. 0072466588 Good Condition - Exactly as Described -- EXACT ISBN MATCH - **Softcover** -- Has mild shelf wear at edges and tips of corners and edge curls a bit. Has highlighting, but still easy to read through. Absolutely no spine creasing. Ships Quickly - IN STOCK - Satisfaction Guaranteed!. Bookseller Inventory # 95006 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education 2002-06, 2002. Paperback. Book Condition: Good. Trade Paperback. Minor cover wear. Cover has light stain. Satisfaction Guaranteed. SAME DAY SHIPPING. Bookseller Inventory # NC28762-LJJ137860 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
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