9780072466584
Preface to Marketing Management
J. Paul Peter; James H. Donnelly
ISBN 13: 9780072466584
Publisher: McGraw-Hill College
Publication Date: 2002
Binding: Softcover
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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education. Book Condition: Used - Good. GOOD with average wear to cover and pages. Default Text. Bookseller Inventory # 0911-TS-2125 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: As New. This book is almost new and shows only very slight signs of wear. Bookseller Inventory # G0072466588I2N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: Very Good. Book shows a small amount of wear - very good condition!. Bookseller Inventory # G0072466588I4N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G0072466588I4N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: Fair. Bookseller Inventory # G0072466588I5N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: Fair. Bookseller Inventory # G0072466588I5N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0072466588I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 2
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0072466588I3N00 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (ISBN: 9780072466584) Peter, J. Paul;Donnelly, James H. Quantity Available: 3
Book Description: McGraw-Hill/Irwin. Book Condition: Good. 9th Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP7542871 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (ISBN: 9780072466584) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill/Irwin. Book Condition: Fair. 9th Edition. N/A. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP13260010 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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