9780072466584
Preface to Marketing Management
J. Paul Peter; James H. Donnelly
ISBN 13: 9780072466584
Publisher: McGraw-Hill College
Publication Date: 2002
Binding: Softcover
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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education, 2002. Paperback. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000141984 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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