9780072466584
A Preface to Marketing Management
J. Paul Peter; James H. Donnelly
ISBN 13: 9780072466584
Publisher: McGraw-Hill College
Publication Date: 2002
Binding: Softcover
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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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A Preface to Marketing Management (ISBN: 9780072466584) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill College, 2002. Book Condition: GOOD. no dust jacket, creased cover, underlining/highlighting present, name/personal greeting inside cover. Giving great service since 2004: Buy from the Best! 4,000,000 items shipped to delighted customers. We have 1,000,000 unique items ready to ship! Find your Great Buy today!. Bookseller Inventory # V28336239 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Preface to Marketing Management (The Irwin/McGraw-Hill Series in Marketing) (ISBN: 0072466588 / 0-07-246658-8) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Education. Book Condition: Used - Acceptable. Acceptable. Book is bent and corners are creased The book is intact and readable. Please be advised that we rated this book as acceptable due to the likelihood of imperfections as highlighting, underlining, folds, creases, etc. We do provide a no hassle guarantee. Bookseller Inventory # DA-12-04-03-00020 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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Peter ] Preface to Marketing Managment ] 2003 ] 9 (ISBN: 9780072466584) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
Book Description: McGraw-Hill Professional Publishing, 2002. Book Condition: Very Good. Attractive. Shows some signs of wear and is no longer fresh. Bookseller Inventory # SA0020607239 Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question |
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