9780072500950
Cases in E-Commerce
Jeffrey F. Rayport; Bernard J. Jaworski
ISBN 13: 9780072500950
Publisher: Irwin Professional Pub
Publication Date: 2001
Binding: Hardcover
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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
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