9780072538427

Book Description: McGraw-Hill College, Blacklick, Ohio, U.S.A., 2003. Book Condition: New. 2nd Edition. Sealed in shrinkwrap. Fast Shipping and Free delivery Confirmation. All orders which fit into USPS flat rate envelope (12-1/2" x 9-1/2") are shipped via Priority Mail (2-3 days). Expediated shipping available. Bookseller Inventory # 000661

Book Description: Irwin/McGraw-Hill, 2003. Hardcover. Book Condition: New. 2nd. 207mm x 33mm x 261mm. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. 743 pages. Bookseller Inventory # S3957673

Book Description: Irwin/McGraw-Hill, 2003. Hardcover. Book Condition: New. 2nd. 207mm x 33mm x 261mm. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. 743 pages. Bookseller Inventory # S3957673

Book Description: Irwin/McGraw-Hill, 2003. Hardcover. Book Condition: New. 2nd. 207mm x 33mm x 261mm. Internet Marketing: Building Advantage in a Networked Economy, 2e presents a "road-tested" framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing - the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers. 743 pages. Bookseller Inventory # S3957673

Book Description: Irwin/McGraw-Hill, 2003. Hard cover. Book Condition: New. Dust Jacket Condition: Very Good. 2nd ed. New in very good dust jacket. Glued binding. Paper over boards. 743 p. Contains: Illustrations. Audience: General/trade. Brand New. US student edition. Ships out quickly. Bookseller Inventory # 0001372

Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0072538422. Bookseller Inventory # B576217M

Book Description: McGraw-Hill/Irwin, 2003. Hardcover. Book Condition: New. Brand New. Never Used. Ships Fast. Expedite Shipping Available. Bookseller Inventory # EDLPX0032621

Book Description: MCGRAW HILL BOOK CO 2003, 2003. Book Condition: New. New American book. Shipped within the US in 10-14 days. Bookseller Inventory # IH-9780072538427

Book Description: Book Condition: New. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091114203857G0072538422. SKU: 0072538422-11-UING. Bookseller Inventory # 0072538422-11-UING

Book Description: Book Condition: New. DISPATCHED FROM USA. NO EXPEDITED SHIPPING! Allow 10-14 business days for delivery. Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: U20091114203857G0072538422. SKU: 0072538422-11-UING. Bookseller Inventory # 0072538422-11-UING