9780072834819
A Preface to Marketing Management
J. Paul Peter; James H. Donnelly
ISBN 13: 9780072834819
Publisher: Irwin Professional Pub
Publication Date: 2002
Binding: Softcover
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Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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Preface to Marketing Management with PowerWeb (ISBN: 0072834811 / 0-07-283481-1) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
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Preface to Marketing Management with PowerWeb (ISBN: 0072834811 / 0-07-283481-1) Peter, J. Paul;Donnelly, James H. Quantity Available: 3
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Preface to Marketing Management with PowerWeb (ISBN: 0072834811 / 0-07-283481-1) Peter, J. Paul;Donnelly, James H. Quantity Available: 1
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